Personalisation in E-commerce: Strategies, Ethical Considerations, and Customer Perception
AF Al Naim, S Jamil - International Journal of Operations …, 2023 - submissions.ijoqm.org
This research investigates the complex interplay between content personalisation, ethical
considerations in website design, and overall website design in the context of e-commerce …
considerations in website design, and overall website design in the context of e-commerce …