The revolution in information availability and the advances in novel interaction technologies
have ushered in two major shifts that call into question the traditional assumptions of buyer …

In the developed economies, services have now risen to paramount importance. This
change has overwhelmingly taken place in the business-to-business (B2B) sector. B2B …

This research considers the applicability and meaningfulness of the concept “Project
Citizenship Behavior”(PCB) across other cultures. The necessity of exploring the impact of …

Intercultural encounters are omnipresent. In business, politics, education, and sports,
collaborations between people with different cultural backgrounds have become part of our …

Understanding the impact of culture and cultural differences is essential in negotiations.
Using both Hofstede's cultural dimensions theory and the GLOBE Project's nine cultural …

This insightful new textbook provides comprehensive coverage of the theories and practices
key to negotiating business deals in the twenty-first century. Employing a holistic framework …

Sažetak U kontekstu poslovnog pregovaranja od presudne je važnosti razumijevanje razlika
među kulturama i njihovog utjecaja na pregovarački proces i ishode pregovaranja. Štoviše …

Innovation is the “holy grail” of organizations in the new-age business world, and is
considered to be a key factor for growth and prosperity (Bhidé, 2009). In the last few years …

The Middle East, namely the Gulf Cooperation Council countries (GCC), has been a key fast-
moving economic region for the past decades. The impact of the Covid pandemic is still …

This chapter outlines the background and rationale of the study, followed by the research
questions, research objectives. The theoretical and conceptual frameworks used in this …