Purpose–The purpose of this paper is to briefly cover the origins of neuromarketing, explain
the process in layman's terms, enumerate some of the findings in anecdotal form, and …

Purpose–The purpose of this paper is to alert services marketers that a new methodology
exists for researching many of the components of the consumer decision making process …

Kniha přináší nejnovější poznatky z oblasti psychologie přesvědčování, ovlivňování a
manipulace. Profesionálům i studentům oborů psychologie, marketingu a managementu …

Advertisers today spend most of their time in understanding the science to peer into
consumers' minds. Today Neuromarketing has given them the power to delve into our …

Tamara R. Piety argues that increasingly expansive First Amendment protections for
commercial speech imperil public health, safety, and welfare; the reliability of commercial …

Little work has been done to bring these various studies together to offer a solid building
block on which theory can be further developed in a rigorous manner. We address this gap …

For more than a decade, academics and policymakers have debated the emergence of
neuroeconomics, which applies brain science methods and procedures to economics …

La Internet donde el usuario es el centro de nuestras preocupaciones ha llegado a su fin. O
debería. Y es que llevamos demasiado tiempo derrochando excesivas energías y esfuerzos …

This study focused on which display design of advertisement that would be able to attract
most attention by measuring cognitive response and gaze behavior. Total of 15 subjects …

Today, with the emergence of new technologies and applications such as customized ads,
Internet cookies, databases, social media, neuromarketing, face recognition, and machines …