To achieve product differentiation, airlines spend millions of dollars annually in signing
celebrities to endorse their brands' endorsement contracts, as source effects that play an …

Much of what is written about colleges and universities ties rapidly rising tuition to
dysfunctional behavior in the academy. Common targets of dysfunction include prestige …

Drawing on signaling theory, we hypothesize that a firm's reputation is shaped by its own
market actions and the actions of its industry rivals. We view market actions as signals that …

We investigate the Red Queen effect as a contest of competitive moves or actions among
rivalrous firms. The results from a multi-industry study of over 4,700 actions confirms the …

This paper explores the relationship among resource complementarity, diversification and
strategic investment in a power market with two energy sources: water and wind. A review of …

Strategy as Action presents an action plan for how firms can build, improve, and defend their
competitive advantage at every stage of their life cycle. For start-up firms entering a market, it …

'Once upon a time there were two nations. Rarely did they meet, or think much about each
other. They read different newspapers, or different parts of the paper. Seemingly different …

Starting around the early 2000s, and especially after the 2008 crisis, the rate of capital
accumulation for US nonfinancial corporations has slowed down despite relatively high …

In today's global economy, an ever-increasing number of companies are dealing with
international partners, instigating a need to understand the impact of cultural differences on …

Purpose The purpose of this paper is to model and investigate collaborative culture and
relationship strength roles in supply chain collaboration. This research highlights critical role …