M Didi Alaoui, V Cova - Recherche et Applications en …, 2021 - journals.sagepub.com
This article presents a synthesis of research that has drawn on the concept of psychological distance around questions related to prosocial consumer behavior, digitalization of …
Purpose The purpose of this study is to gain a better understanding of the conditions in which consumer wisdom emerges. Based on some theories of dynamic moral and needs …
M Didi Alaoui, V Cova - Recherche et Applications en …, 2021 - journals.sagepub.com
Cet article propose une synthèse des recherches ayant mobilisé le concept de distance psychologique autour des questions liées aux comportements prosociaux du …
L Balbo, F Jeannot - Recherche et applications en …, 2015 - journals.sagepub.com
This article presents the results of three experiments that examine the effects of the fit between message framing and construal level–induced by temporal distance–on purchase …
Y Zhou, Q Li, S Gong, DP Hampson, Z Liu - Asian Business & Management, 2023 - Springer
Visualization, whereby brands encourage consumers to mentally picture interacting with products, is a common advertising technique. Existing research, mostly conducted in the US …
L Balbo, F Jeannot - Recherche et Applications en …, 2015 - journals.sagepub.com
Cet article présente les résultats de trois expérimentations qui étudient les effets de l'adéquation entre le cadrage du message et le niveau de représentation–induit par la …
Year round demand for fresh produce in the US is met by the modern food distribution system. To meet growing consumer demand, engineered solutions must efficiently use …
AS Claude-Gervais, T Ouneizath… - International Journal of …, 2022 - search.proquest.com
The adoption of innovations to improve yields and reduce poverty has become an important issue for the agricultural sector. However, in spite of all efforts implemented, the adoption of …
F FERON, MD GOTTELAND, MPL DUBOIS… - researchgate.net
L'innovation est essentielle à la survie et à la compétitivité des entreprises (Liu et Atuahene- Gima, 2018). Un rapport du Boston Consulting Group, daté de 2013, indique que 76% des 1 …