Abstract Service quality and customer satisfaction are parts of factors that influence customer
loyalty to bank services. Both are necessary to be fulfilled in order to gain customer loyalty …

Despite the increasing adoption of digital technology, small and medium enterprises (SMEs)
continue to lag behind larger firms. This study integrates the technology, organization, and …

Featured Application The approach described in this paper can be used by virtually all
companies that operate in non-contractual business settings and store invoice-level data to …

Purpose The purpose of this study is to assess the effect of supply chain (SC) partnerships
on sustainable performance (SP) and investigate the potential mediating role of total quality …

Purpose This study investigates the sound features of short video advertisements (ads)
released by enterprises entering the social e-commerce market and tests whether they are …

The household industry is the foundation of the existing home industry in Indonesia. It is
categorized as a type of Small and Medium Enterprises (MSMEs) that significantly influence …

This research aims to investigate the dynamic process of transferring trust dimensions from e-
store to live streaming contexts and how these trust dimensions in both environments …

Technology has revolutionized human life to an extent that has never been perceived or
anticipated in the history of mankind. Human beings are the only creatures on the planet that …

With the development of the mobile Internet, e‐commerce has become one of the important
ways of daily consumption, but how to effectively use e‐commerce for interactive marketing …

As authors of this article, we, Aamna Minhas and Sanna Emilsson would like to express our
sincere gratitude to our supervisor and professor Dr. Svante Andersson, from Halmstad …