Purpose–This study seeks to identify, synthesize, and evaluate extant research on
environmental marketing and management, with the ultimate aim of unveiling trends in this …

Consumers are increasingly concerned about the negative environmental implications of
purchasing goods, which in turn shape their behaviour. Yet, there are indications that …

This paper examines the 'executional greenwashing'effect, defined as the use of nature-
evoking elements in advertisements to artificially enhance a brand's ecological image. Using …

Despite the growth of green marketing, there is a shortage of studies on green
communication. Thus, this research aims to understand whether consumers who are …

This article revisits the widely believed notion of the skeptical green consumer, in other
words, that green consumers tend to distrust green advertising. Study 1, a survey of US …

As conventional energy resources dry up and pollution increases, utility companies and
policy makers seek to develop new energy programs that are more environmentally sound …

A lot of companies today are asking," Can we be green, clean, and profitable all at the same
time?" While many have been trying to promote a greener image, some have been unable to …

Purpose–Consumer scepticism about the credibility of green advertising around the world is
growing. The article aims to provide a comprehensive assessment and trend analysis of …

Toughening environmental legislation, national and supra-national environmental product
policies and growing customer demands are focusing the attention of companies on the …

Purpose–The green marketing concept emerged in the late 1980s, and many hotels have
since implemented a variety of green marketing strategies, such as the use of the “green …