The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model

SI Ghaffarisadr, F Nobakht Sareban - Sports Business Journal, 2024 - sbj.alzahra.ac.ir
Purpose: Virtual fitting rooms allow online sportswear consumers to try on clothes before
shopping. This technology has recently received much attention due to its many benefits to …

The Adoption of Virtual Fitting Rooms in Iranian Sportswear Industries: A Mixed-Methods Study Based on TAM Model

SI Ghaffarisadr, F Nobakht Sareban - Sports Business Journal, 2024 - sbj.alzahra.ac.ir
Purpose: Virtual fitting rooms allow online sportswear consumers to try on clothes before
shopping. This technology has recently received much attention due to its many benefits to …