Purpose The purpose of the research is to analyze the factors that determine the intention of
small-and medium-sized enterprises (SMEs) to adopt the Metaverse. For this purpose, the …

Purpose This study aims to examine the impact of cultural values [power distance (PD),
uncertainty avoidance (UC), individualism vs collectivism (IC) and time orientation] and …

Digital transformation has a great effect on industries but also in the perception of their
products with high consequences on society as a whole, as driver for innovation. However …

Artificial Intelligence (AI) in the price management process is being applied in business
practice and research to a variety of pricing use cases that can be augmented or automated …

Introducción: Este artículo examina el impacto de big data en la personalización de
estrategias en pymes, destacando su importancia para prever las preferencias de los …

Digitalization and marketing technologies have made it possible to overcome some barriers
to pricing–a multidisciplinary field between marketing, finance and IT–and have set the …

This article explores the efforts of Destination Limfjorden in Denmark to enhance employees'
competencies and skills in small and medium-sized tourism enterprises (SMEs) through the …

The aim of this thesis is to investigate the challenges and opportunities associated with the
implementation of big data in small and medium-sized enterprises. The main findings of this …

Perkembangan teknologi internet menjadi penanda masuknya era revolusi industri 4.0.
Kehadiran internet yang memiliki kemampuan untuk mengakses informasi dengan cepat …

Big data use in marketing strategy: Direction for Spanish small and medium-sized enterprises |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us …