The presence of sport in the media has grown exponentially over the last few decades. As a
result, the influence of the media on the concept of physical activity within society and the …

Media allow individuals to feel'whisked away'from their surroundings and absorbed into
another world. Constructs such as immersion, presence, transportation, and flow have been …

Purpose Technological innovations could allow for real-time control of sponsor exposure
during sport broadcasts to increase the capacity of sponsor messages to attract attention …

Live sport broadcasts can evoke emotions in consumers and allow companies to reach their
audience in environments that allow for automatic processing of brand messages. However …

Spectator sports are a form of leisure that can be leveraged by social marketers to create
myriad profound impacts on society. This article aims to examine the role of leisure in the …

Raucous audience applause–cheering, laughter, and even booing by a passionately
involved electorate marked the 2016 presidential debates from the start of the primary …

This study analyzed the frequency with which the regional broadcasts of the 30 Major
League Baseball (MLB) teams featured traditional and modern/advanced statistics. To …

Consumers have varying levels of trust in agricultural production practices, which can
influence attitudes, shift opinions, and change behaviors. The purpose of this study was to …

The sounds of spectators at football (soccer) are often highlighted-by spectators, tourists,
commentators, journalists, scholars, media producers, etc.-as crucial for the experience of …

Baseball is a sport that involves a large number of statistics, which are often displayed
during broadcast events to show the players' performance levels. With the advent of big …