Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …

The purpose of this study is to analyze the effect of digital finance, digital marketing and
digital payment variables on finance performance. This study uses quantitative methods and …

El uso de redes sociales digitales (RSD) como estrategia de mercadotecnia se ha
convertido en una práctica fundamental para las empresas de todo el mundo. En México, el …

Diversas variáveis que podem motivar ou inibir a realização de uma compra no comércio
eletrônico ainda merecem investigações. Neste artigo analisamos especificamente a …

Digital marketing is gaining predominance in marketing strategies across the globe.
Digitization is becoming more and more present in business, not just changes in consumer …

La dinámica de los negocios ha cambiado en la última década; especialmente, las
estrategias de las organizaciones para relacionarse con sus clientes han variado a causa …

El marketing digital se ha convertido en una herramienta fundamental para las pymes, no
sólo en el ámbito empresarial, sino para posicionarse en el mercado a nivel global. Por lo …

Abstract Service small and medium enterprises (SMEs) are typically SMEs that operate in
the service industry. In emerging economies, service SMEs can benefit from integrating …

At present E-marketing is ubiquitous and it has enormously influenced almost every aspect
of business. E-marketing helps businesses reach their customers in a wide variety of …

Marketing based on the digitalization of the customer relationship reflects the transition from
a multichannel strategy to an omnichannel strategy. The latter therefore makes it possible to …