A nation can be accepted as a brand and can be viewed as a compound of both historical
and contemporary associations with a set of beliefs, customs, traditions, and various …

Nation branding, which demonstrates countries' power on an international platform, has
gained prominence in the literature in recent years. How countries can build their strategies …

Purpose: This paper aims to determine features of the relationship between human
development, tourism and national brand. Research design, data and methodology: ranking …

National branding is an attempt to show the country's image by focusing on improving the
economy, culture, and politics. However, due to corona virus, many countries are facing …

Цель исследования-выявить факторы, за счет которых национальный бренд создает
конкурентное преимущество для различных сфер деятельности, реализуемых на …

The city of Yogyakarta, one of the famous tourism destinations in Indonesia, has recorded
significant growth in tourist visits. One of the main attractions of Yogyakarta City Tourism is …

Bu çalışma, Türkiye Cumhuriyeti'nin Balkanlar'daki kültürel diplomatik etkinliğini özellikle
Arnavutluk ve Kosova'ya odaklanarak anlamlandırmayı amaçlamaktadır. Araştırma, bu …

Аннотация Недружественные действия в отношении России со стороны стран
«глобального Севера» предопределяют необходимость не только укрепления …

Despite the increasing uptake of the term sustainable business model (SBM), the concept
has mainly focused on business strategies. However, integrating the SBM into a longer-term …

The Covid-19 pandemic, which has had a significant impact on international mobility
restrictions, has caused the global tourism sector to experience a serious setback. This is …