The Role of Social Marketing in Sports Tourism Development in Tehran Province

N Moradi Doliskani, N Atghia - Sports Business Journal, 2021 - sbj.alzahra.ac.ir
Purpose: The goal of this study was to investigate the role of social marketing in the
development of sports tourism in Tehran Province. Methodology: The study is applied in …

The status of medical tourism marketing in private and public hospitals affiliated to Tehran University of medical sciences

M Taheri Mirghaed, B Ahmadi… - Payavard …, 2020 - payavard.tums.ac.ir
Materials and Methods: This is a cross-sectional descriptive-analytic study that investigated
the marketing status of medical tourism in 6 private and 14 public hospitals affiliated to …

Structural-Functional Explanation of Green Marketing Effect in the Development of Health Tourism in Kerman Province

M Tash, Z Amiri Sardari - Journal of Tourism and Development, 2023 - itsairanj.ir
Health tourism with the aim of paying attention to health and traditional or modern treatments
are growing in the present era. On the other hand, it needs a good marketing strategy for …

Strategies for medical tourism development in Khuzestan Province, Southwest of Iran‎‎

S Baghaei, NF Dehcheshmeh, A Hasanian… - … and Applied Science …, 2020 - easletters.com
Abstract Introduction: Due to Khuzestan province proximity to the Arab countries and having
shared culture and language with most of them and having foreign and domestic tourists, it …

Using social marketing theory as a framework for understanding barriers and facilitators of human papillomavirus screening in women: A qualitative study

E Daghighbin, AV Najar, H Tehrani… - Journal of Education …, 2023 - journals.lww.com
BACKGROUND: Human papillomavirus (HPV) is known as the common sexually transmitted
disease and the cause of cervical cancer. The HPV test is being proposed as the primary …

Segmentation of inbound medical tourism market of Iran based on psychological variables (case study: selected hospitals in Tehran)

M Ebrahimi, SAH Tayebi Abolhassani - Tourism Management Studies, 2019 - tms.atu.ac.ir
Nowadays, medical tourism has become one of the most important types of tourism, to carry
out its effective activity, research in this field is necessary. This research has been done to …

Designing a Health Marketing Model to Improve the Health of Community in Iran

B Rahimi, SM Jalali… - Health Management & …, 2023 - jhmi.sums.ac.ir
Introduction: Health marketing is gaining prominence as a vital field in both healthcareand
marketing, especially in Iran, where improving the nation's health is of …

[HTML][HTML] Identifying the most important strategies for development health tourism in affiliated regions of Abadan University of Medical Sciences

E Moradi-Joo, A Khanzadeh, S Baghaei… - … Health and Biomedical …, 2023 - brieflands.com
Background: Since Abadan University of Medical Sciences is situated near Arabic Countries
and has similar cultural and linguistic characteristics to these countries, it must improve its …

Developing a Medical Tourism Marketing Model by a Meta-Synthesis Method

A Pashaeifar, M Ramezani… - … in Health System, 2021 - publish.kne-publishing.com
Background: Today, medical and health tourism is one of the most promising sectors in the
tourism industry in the world, which has led the organizations involved, and the countries …

[PDF][PDF] HMIS

R Karimi, S Hesam, R Ostovar - sid.ir
Introduction: Health tourism as a basic parameter has an undeniable role in achieving
sustainable growth and development and has been given special attention in developed …