The development of artificial intelligence technology has led to the creation of virtual
influencers that have been embraced by marketing professionals. Starting with advertising …

Virtual Influencers (VIs) are artificially-generated characters that are designed to behave like
real social media influencers. These digital natives are becoming increasingly popular as …

Virtual influencers are rapidly gaining significance in the digital marketing realm. This study
offers an overview of the fragmented landscape of virtual influencer research, addressing …

This study focuses on consumers' perceptions of virtual influencers, which many companies
recently used for marketing. This study uses the Q methodology to derive what kind of …

The use of AI virtual humans as instructors has been suggested to offer a solution to the
challenges in online English classes such as students' disengagement. Moreover, with …