Based on Aaker's well‐known conceptual framework of brand equity, this study employed
structural equation modeling to investigate the causal relationships among the four …

Purpose–Numerous empirical studies on internet banking services (IBS) adoption have
focused either on perceived risk or trust; but rarely have they combined these concepts and …

Purpose Nowadays, the issues related to pro-environmental, sustainable and green
consumption behaviors are attracting significant attention from both scholars and …

The study attempts to (1) demonstrate whether the purchase of branded fashion accessories
is motivated by consumers' desire to reflect their social status, convey their self-image, and …

The primary objective of this study was to investigate how the changing value systems of
modern Chinese consumers affect their consumption behaviors and life satisfaction through …

Due to the intense competition in market place, customers nowadays are exposed to several
brands from across the globe. Building the brand equity becomes an important source of …

China is rapidly becoming an important market for consumer goods, but relatively little is
known about variations in consumer shopping patterns in different regions of China. We …

The study of consumer buying behaviour is essential for marketers to understand the key
elements such as what is purchased, from where it is purchased, the quantity of purchase …

Purpose Despite supposed widespread consumer support for ethical clothing, it still often
fails to translate into actual purchase. The purpose of this paper is to determine whether the …

Consumption for many is increasingly underpinned by the search for and creation of identity
and status through specific consumption practices, including consumerism and placing a …