A review and conceptual framework for understanding personalized matching effects in persuasion
One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …
Making sense of the “clean label” trends: A review of consumer food choice behavior and discussion of industry implications
Consumers in industrialized countries are nowadays much more interested in information
about the production methods and components of the food products that they eat, than they …
about the production methods and components of the food products that they eat, than they …
David and Goliath: When and why micro-influencers are more persuasive than mega-influencers
Social media influencer (SMI) advertising is on the rise; however, extant theory regarding the
determinants of SMI advertising effectiveness is undeveloped. The present research …
determinants of SMI advertising effectiveness is undeveloped. The present research …
Negative and positive customer shopping experience in an online context
Underpinned by the Bagozzi and Dholakia (1999) goal setting and striving framework this
research firstly develops a negative online customer experience model after which …
research firstly develops a negative online customer experience model after which …
[HTML][HTML] Culture and the consumer journey
The consumer journey metaphor emphasizes the steps that individuals take in their path
toward relationships with brands or satisfying shopping experiences. However, in many non …
toward relationships with brands or satisfying shopping experiences. However, in many non …
Gamification and mobile marketing effectiveness
A variety of business sectors have been buffeted by the diffusion of mobile technology, a
trend that presents a variety of difficult challenges but interesting opportunities to marketers …
trend that presents a variety of difficult challenges but interesting opportunities to marketers …
Mindset matters in purchasing online food deliveries during the pandemic: The application of construal level and regulatory focus theories
Online delivery providers (ODPs), representing a growing hospitality industry sector, are
playing an unprecedented role in the coronavirus pandemic. Applying construal level theory …
playing an unprecedented role in the coronavirus pandemic. Applying construal level theory …
Religiosity and consumer behavior: a summarizing review
This article is a summarizing review on religiosity and consumer behavior. Review findings
from marketing literature indicate that religiosity influences consumer outcomes like …
from marketing literature indicate that religiosity influences consumer outcomes like …
Airbnb: Online targeted advertising, sense of power, and consumer decisions
SQ Liu, AS Mattila - International Journal of Hospitality Management, 2017 - Elsevier
Social media such as Facebook are a rich source of consumer information; however, how to
effectively use such big data remains a question. To that end, marketers need to develop …
effectively use such big data remains a question. To that end, marketers need to develop …
[PDF][PDF] Keeping it real in experimental research—Understanding when, where, and how to enhance realism and measure consumer behavior
In this article, we consider why employing realistic experimental designs and measuring
actual behavior is important and beneficial for consumer research. More specifically, we …
actual behavior is important and beneficial for consumer research. More specifically, we …