Seven studies covering diverse contexts show an underappreciated benefit of teasing in
information acquisition: first creating and then resolving an uncertainty can generate a net …

This article examines how a common form of decision assistance—recommendations that
present products in order of their predicted attractiveness to a consumer—transforms …

Emotion and rationality are fundamental elements of human life. They are abstract concepts,
often difficult to define and grasp. Thus throughout the history of Western society, the head …

Considerando o crescimento do número de estudos científicos publicados na área de
marketing e o consequente desenvolvimento de teorias próprias (Hunt, 2010), o uso de …

Purpose–This aim of this paper is to investigate the impact that religious factors have on a
consumer's perception of brand loyalty in the context of the services industry. Specifically …

We propose that features of static visuals can lead to perceived movement (via dynamic
imagery) and prepare the observer for action. We operationalize our research within the …

Customizing a product by choosing each of its attributes individually tends to be onerous for
consumers, and the benefits of product customization may thus be offset by an increase in …

When advertising products to consumers, firms sometimes conceal key aspects in an effort
to arouse consumer curiosity. This research investigates when and how visual concealment …

Online product recommendations have been shown to influence consumers' preferences
and purchasing behaviors for recommended products. However, it remains an open …

In recent years, the evolution of internet and communication technologies and the
proliferation of product alternatives have led to a more dynamic but also more complex …