The bifold triadic relationships framework: A theoretical primer for advertising research in the metaverse
The concept of the metaverse was first coined in the science fiction novel Snow Crash
published 30 years ago, serving as the pregenesis concept of the next groundbreaking …
published 30 years ago, serving as the pregenesis concept of the next groundbreaking …
The continuation and recommendation intention of artificial intelligence-based voice assistant systems (AIVAS): the influence of personal traits
Purpose Based on the post-acceptance model of information system continuance (PAMISC),
this study investigates the influence of the early-stage users' personal traits (specifically …
this study investigates the influence of the early-stage users' personal traits (specifically …
“Metaverse” Typology Based on Affordances and Psychological Processes
The metaverse is an emerging phenomenon that lacks a widely accepted academic
definition. Previous attempts have primarily focused on a technological perspective, ignoring …
definition. Previous attempts have primarily focused on a technological perspective, ignoring …
Which recommendation system do you trust the most? Exploring the impact of perceived anthropomorphism on recommendation system trust, choice confidence, and …
Recommendation systems (RSs) leverage data and algorithms to generate a set of
suggestions to reduce consumers' efforts and assist their decisions. In this study, we …
suggestions to reduce consumers' efforts and assist their decisions. In this study, we …
How Virtual Mirrors in Advertising Influence Attitudes about Beauty Products: Consumer Viewing Perspectives, Beautification, And Endorsement in AR Advertising
L Hui-Fei, B Yeo, L Tsai-Yi - Journal of Advertising Research, 2024 - Taylor & Francis
Despite the promises of augmented reality and virtual mirrors in advertising, there has been
little research on virtual mirrors that focus on consumer traits. This study examines whether …
little research on virtual mirrors that focus on consumer traits. This study examines whether …
Response to advertising delivered by voice assistants: The mediating role of persuasion knowledge, perceived control, social presence, and privacy concerns
NH Brinson, S Holiday, JL George - Journal of Interactive …, 2024 - Taylor & Francis
More than 40% of Americans used a voice assistant (VA) this year to aid them with a host of
tasks, including purchasing nearly $20 B in products and services. Voice-assisted …
tasks, including purchasing nearly $20 B in products and services. Voice-assisted …
Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization
Voice assistants are adopted widely, but they have proven challenging for advertisers
because persuasive communication via this new medium has evoked negative user …
because persuasive communication via this new medium has evoked negative user …
Examining the effects of addressable TV advertising on children and their parents
This study simultaneously examines children's (aged 7–12) and their parents' responses to
a television ad designed to directly target, address, and influence the child. Employing a …
a television ad designed to directly target, address, and influence the child. Employing a …
AI or human: How endorser shapes online purchase intention?
Y Song, L Wang, Z Zhang, L Hikkerova - Computers in Human Behavior, 2024 - Elsevier
Digital presence is increasing on social platforms, and increasing numbers of companies
have begun to invite virtual influencers to endorse their products. However, the question of …
have begun to invite virtual influencers to endorse their products. However, the question of …
Evaluating Trust in Recommender Systems: A User Study on the Impacts of Explanations, Agency Attribution, and Product Types
Recommender systems have emerged as powerful tools for providing personalized
recommendations, often employed by online platforms to suggest products or media content …
recommendations, often employed by online platforms to suggest products or media content …