The present research illuminates how the grief process and the abject force us to confront
and reconcile the strangeness of a loved one's lifeless human body. We find that the grief …

Individuals employ various coping mechanisms to deal with the fear of death. While
materialism and status consumption are commonly recognized in the literature as such …

Marketing and consumer research has drawn attention to life transitions as critical sites of
consumption but has insufficiently explored bereavement, a universal life transition that can …

The present study examines the transformation of the profession of Gassals, dead body
bathers in Islamic culture, from a prestigious role to a stigmatized job in modern Türkiye …

Funeral rituals perform important social functions for families and communities, but little is
known about the motives of people planning funerals. Using mixed methods, we examine …

Tüketim ritüeli, farklı disiplinlerde çalışmalara konu olmakla birlikte pazarlama alanına
tüketici davranışları kapsamında 1985 yılında Rook tarafından dâhil edilmiştir. Bu çalışmanın …

While societies are becoming increasingly aware of their environmental footprint in life,
people rarely stop to think about the ecological impact they might have after they die. Yet in …

Although it has been widely discussed in the literature, no scale has yet been developed to
measure the consumption aspect of death. This study aims to develop a domain-specific …

In recent years, financial stress has emerged as an issue of growing international concern
and significance. Funerals are perceived as a public display of the bereaved family's …

Purpose This conceptual paper diagnoses the fundamental tensions between the social
temporality of sustainability and the individual temporality of marketing in the Dominant …