Brand relationships influence human attitudes, intentions, and behaviors. While past
research has generously explored this idea in the customer context, less research has …

Loneliness has become increasingly common in society, especially for salespeople as they
navigate the more remote, digital world of selling. Understanding how loneliness impacts the …

Current research explores the drivers of business-to-business (B2B) customer engagement
for end users of products in customer firms. Although sometimes overlooked in the selling …

This study tests a framework of business-to-business (B2B) sellers' sales performance
motivations in services firms. An exploratory-descriptive research design was used and data …

Software engineering often overlooks the benefits and practicality of usability when working
in customer-heavy settings. Previous research and extant methodologies in software …

Die volatilen Marktgegebenheiten und der steigende Wettbewerbsdruck im B2B-
Dienstleistungssektor fordern stetige Verbesserung der Unternehmensprozesse und bieten …