This paper explores the role of Marketing mix strategy and its overall positive or negative
impact on customer's satisfaction and loyalty. Product, price, place and promotion variables …

Background Prescription drugs constitute the primary source of revenue for the
pharmaceutical industry. Most pharmaceutical companies commit a great deal of time and …

Background Exploring the effect of different marketing mix strategies on physicians'
prescribing practices is important due to its positive effect on the management of patients' …

This study aims to clarify the impact of functional competencies on the firm performance of
the Jordanian pharmaceutical manufacturing companies, by using competencies framework …

Patientsâ•Ž opinion and practice toward unused medication disposal in Malaysia : a
qualitative study Page 1 The Thai Journal of Pharmaceutical Sciences Volume 34 Issue 3 …

A pesquisa tem como objetivo explorar a cocriação de valor na indústria farmacêutica (IF).
Com este trabalho procura-se perceber se a cocriação de valor tem lugar na IF, mais …

Using SPSS and AMOS to conduct descriptive analysis and hypothetical analysis (t-test, one-
way ANOVA and Regression), the study evaluates the importance of Marketing mix factors …

This study aims to investigate the influence of cardiologists' demographic characteristics on
their satisfaction towards marketing mix strategies (MMS) employed by pharmaceutical …

The expansion of bottling firms and marketing opportunity of bottled water are clear
indicators to represent Ethiopia as a home of suitable investment opportunity for bottled …

Based on the statistic, Ministry of Health (MOH) Malaysia had disposed a total of nearly RM2
million unused or expired medications through the MOH's drug take back system known as …