Men on a mission, women on a journey-Gender differences in consumer information search behavior via SNS: The perceived value perspective
Gender has a considerable effect on how consumers search for information, shaping their
behavior through a variety of motives. Previous research shows that the benefit consumers …
behavior through a variety of motives. Previous research shows that the benefit consumers …
The impact of website quality on customer satisfaction and eWOM in online purchase intention: The moderating role of gender in risk-taking
Recently, social media marketing has become one of the most significant growth channels
for many businesses. However, many companies are still unclear about using social media …
for many businesses. However, many companies are still unclear about using social media …
Effect of north, south, east, west on the attractiveness of products and services: extension of country of origin to cardinal directions
T Kato - Humanities and Social Sciences Communications, 2024 - nature.com
Country of origin (COO) literally refers to “country” but also signifies states and regions, as in
“Designed in California” and “Made in Asia,” respectively. Several studies have examined …
“Designed in California” and “Made in Asia,” respectively. Several studies have examined …
An FsQCA investigation of eWOM and social influence on product adoption intention
Following the causal complexity theory, fsQCA has emerged as an advanced methodology
in examining hypotheses and creating new theories in social science. However, fsQCA falls …
in examining hypotheses and creating new theories in social science. However, fsQCA falls …
Social and demographic predictors of consumers' word of mouth engagement in Czechia
Given that consumers' Word of Mouth (WOM) communication is influenced by demographic
and social background this study investigates (1) to what extent consumers' WOM …
and social background this study investigates (1) to what extent consumers' WOM …
The whole is more than its parts: a multidimensional construct of values in consumer information search behavior on SNS
The notion of consumer values has been a key factor in understanding consumer behavior
and has attracted the attention of various scholars in e-commerce. The aims of this study are …
and has attracted the attention of various scholars in e-commerce. The aims of this study are …
Cultivating customers' resilience to the negative word of mouth: An empirical analysis of the telecommunication industry in Tanzania
D Amani - FIIB Business Review, 2023 - journals.sagepub.com
This study sought to investigate the relationship between social media brand engagement
and resilience to negative word of mouth (RNWOM) when mediated by brand familiarity …
and resilience to negative word of mouth (RNWOM) when mediated by brand familiarity …
[PDF][PDF] Carrot or stick? Exploring the effect of word-of-mouth on mobile payment application switching behaviors
Consumer switching behaviors are influenced by the word-of-mouth (WOM) phenomenon,
yet our knowledge on the relationship between WOM and mobile payment application …
yet our knowledge on the relationship between WOM and mobile payment application …
The value of tourism public opinion management in social governance: A study on the impact of electronic word-of-mouth perception on people's livelihood well-being
X Li, Y Wu, Y Jiang - Frontiers in Psychology, 2022 - frontiersin.org
In the process of tourism market upgrading and tourism iteration, tourism companies will
face a more complex public opinion environment. Designing a socialized public opinion …
face a more complex public opinion environment. Designing a socialized public opinion …
OCEAN traits: Who shares more word of mouth?
The purpose of this research is to investigate the impact of personality traits on consumer
word of mouth through knowledge-sharing behavior and figurative language. This …
word of mouth through knowledge-sharing behavior and figurative language. This …