Ecotourism has been promoted as a promising global tourism development discourse. Can
Bangladesh be branded as an ecotourism destination? To date, there is a dearth of research …

The purpose of this paper is to analyze the impact of megaprojects on a destination
branding and then proceeds to examine cognitive, affective and unique image and their …

Megaprojects are believed to help the growing interest in destination competitiveness that
affects perceived mixture of tourists' attraction elements and experiences. However, no …

The amusement park industry embodies one of the indispensable parts of the hospitality and
tourism industry progressing in accordance with the shifting preferences and trends in travel …

Destination images are widely regarded as a soft-power the nation possibly will have to win
the competitive environment. However, such image may affect the destination brand in the …

The purpose of this research is to explore how success is measured within the place
marketing and branding industry. The main issue surrounding this activity is the lack of a …

Résumé Au cours des 20 à 30 dernières années, le marketing des territoires a bénéficié
d'une attention accrue, à la fois comme pratique et comme sujet d'études académiques …