Brand creation and management has undergone a substantial change in recent years as a
result of new communication strategies, adaptation to the digital transmedia paradigm, and …

Purpose The purpose of this paper is to show how sonic logos, despite their brief exposure
time, resonate with consumers' emotions and attitudes in a manner that until now has been …

Dissecting the populist leadership style of President Donald TrumpPlaces Trump's
presidential leadership style within a comparatively historical and political development …

The emotional potential of sound is an excellent resource for companies and institutions
seeking to test new ways of communicating with their stakeholders through the senses …

Sonic branding is the strategic use of sound to communicate the identity and values of a
brand in the different touch points with its publics. The objective of this study is to determine …

The use of music in marketing campaigns is ubiquitous. Frequently, brands choose music
that they think will be personally meaningful to consumers so that positive associations …

Audio branding is the strategic use of sound resources to raise attention, communicate
values of a brand, and foster the brand recall in the different touchpoints. The objective of …

Names: Filimowicz, Michael, editor.| Tzankova, Veronika, editor. Title: Reimagining
communication: action/edited by Michael Filimowicz and Veronika Tzankova. Description …

GİRİŞ Günümüzün karmaşık ve dinamik toplumlarında bireyler, hem tüketici hem de seçmen
olarak çeşitli kararlar verme süreçleri içinde bulunmaktadır. Tüketici davranışlarıyla siyasi …

The purpose of this study is to explore the strategic utilization of sound and music in brand
communication, known as sonic branding, with a particular emphasis on the telecom sector …