P Mohanty, A Hassan, E Ekis - Worldwide Hospitality and Tourism …, 2020 - emerald.com
Purpose This paper aims to understand the various facets of augmented reality (AR) and to explore its prospects for supporting the relaunch of the tourism sector post-COVID-19 in …
Augmented reality (AR) is increasingly used as a marketing, information and experience channel within the tourism industry. However, little is known with regards to the actual value …
KMS Faqih - Technology in Society, 2022 - Elsevier
Augmented reality (AR) has become a promising technology in the gaming industry. However, few research studies have examined users' perspectives towards mobile AR …
X Wen, M Sotiriadis, S Shen - Sustainability, 2023 - mdpi.com
An increasing number of visitor attractions and monuments are designing and implementing augmented reality (AR) and virtual reality (VR) technologies and services to enhance …
Virtual reality (VR) transforms the way destinations market their tourism offerings. To fully understand the opportunities of a technology, initial research is required assessing user …
Öz Modern yaşam ve gelişen teknoloji futuristik romanların hayal ürünü olan yeni bir kavramı/olguyu–metaverse-hayatımızın yeni bir gerçekliği haline getirmek üzeredir. İlerleyen …
SS Abed - Review of International Business and Strategy, 2021 - emerald.com
Purpose This study aims to explore the factors that could affect consumers' adoption of augmented reality (AR) and investigate the interaction between gender and educational …
E Lee, LF Hsu, E Chen, CY Lee - Proceedings of the IEEE …, 2023 - openaccess.thecvf.com
The demand of high-resolution video contents has grown over the years. However, the delivery of high-resolution video is constrained by either computational resources required …
The increased proliferation of augmented reality (AR) technology has especially impacted the tourism industry, and many players in this sector have made initial attempts to integrate …