Relationship marketing and word-of-mouth communications: Examining the mediating role of customer loyalty

M Akbari, R Kazemi, M Haddadi - Marketing and Branding …, 2016 - papers.ssrn.com
In competitive markets, maintaining customers and building trust and loyalty are considered
important in marketing relationship. Banks have invested some ways to improve customer …

[HTML][HTML] Determinants of non-technological upgrading strategies for rice market improvements in Uganda

I Akite, DM Okello, J Lamo, A Kasharu, B Mugonola - Scientific African, 2021 - Elsevier
A strategic shift incorporating global business perspective sets a new standpoint on how
firms can gain entry into or upgrade networks that form value chains. Contemporary …

[HTML][HTML] Contract farming in transitional economies: A stakeholder theory perspective

V Valentinov, D Imami, O Xhoxhi - International Food and Agribusiness …, 2024 - brill.com
In transitional economies, contract farming is widely recognized as a means for addressing
numerous market failures affecting small farmers. Reviewing the scholarship on contract …

La cadena de valor de hortalizas: consideraciones para el desarrollo local a partir del productor

LE Blanco-Capia - Journal of the Selva Andina Biosphere, 2020 - sars.org.bo
El enfoque de cadenas de valor, implementado en los sistemas de producción agrícola,
genera incremento de valor para la producción y consecuentemente desarrollo económico …

Türkiye'de Faaliyet Gösteren Hazır Giyim İşletmelerinin Performansları Açısından Pazarlama Problemlerinin Değerlendirilmesi

Ü Yaprak - Bucak İşletme Fakültesi Dergisi, 2019 - dergipark.org.tr
Bu çalışmanın amacı hizmet kalitesi boyutlarının müşteri memnuniyeti ve sadakatine etkisini
incelemektir. Bu doğrultuda Türkiye'de faaliyet gösteren hazır giyim işletmelerinin hem …

Prioritising of factors effective on marketing relationship using FAHP and fuzzy TOPSIS methods

MM Parhizgar, E Keshavarz - International Journal of …, 2016 - inderscienceonline.com
Organisations are aware of the importance of the bank's customer satisfaction, so they are
gently far from traditional marketing, and inclined to relationship marketing (Bagheri Bahri et …

[PDF][PDF] Value chain analysis of guava: producer, retailer and consumer perspectives

H Imtiyaz, P Soni - International Journal of Management (IJM), 2016 - researchgate.net
The present study was conducted in Kaushambi district (25 20'N and 81 23'E, 98m above
mean sea level), India during October, 2014 to February, 2015 to perform value chain …

Le rôle des intermédiaires dans la performance du marché de manioc de l'Est-Cameroun

JB Minkande - International Journal of Innovation and Applied …, 2020 - search.proquest.com
This article assesses the role of intermediaries in the performance of the cassava market in
the East region of Cameroon. To ensure the representativeness of men and women …

[HTML][HTML] The vegetable value chain: considerations for local development from the producer

LE Blanco-Capia - Journal of the Selva Andina Biosphere, 2021 - portal.amelica.org
The value chain approach, implemented in agricultural production systems, generates an
increase in value for production and consequently local economic development, however …

[PDF][PDF] La cadena de valor de hortalizas: consideraciones para el desarrollo local a partir del productor The vegetable value chain: considerations for local …

BCL Edgar - core.ac.uk
El sector agrícola e industria agroalimentaria tienen importancia estratégica para la mayoría
de las naciones, que en los últimos años amplío su área cosechada, con mayor uso de la …