Sustainability marketing beyond sustainable development: towards a degrowth agenda

J Lloveras, AP Marshall, JS Vandeventer… - Journal of Marketing …, 2022 - Taylor & Francis
Drawing on ecological economics, post-development studies, and political ecology, this
paper argues that sustainable development notions have run their course within …

Bleak signs of our times: Descent into 'Terminal Marketing'

O Ahlberg, J Coffin, J Hietanen - Marketing Theory, 2022 - journals.sagepub.com
Marketing theory has twisted and turned with the introduction of many theoretical
innovations. Yet, despite being influenced by various critical perspectives, the general …

The ethical consumption cap and mean market morality

J Coffin, C Egan–Wyer - Marketing Theory, 2022 - journals.sagepub.com
Since the 1970s critical marketing scholars have called for systemic change to overcome the
ethical problems generated by consumption, such as unsustainable resource use, industry …

Object-oriented marketing theory

P Franco, R Canniford, M Phipps - Marketing Theory, 2022 - journals.sagepub.com
Assemblage and actor-network theories explain how markets and consumption are
constituted by heterogeneous resources that form part-whole relations at various scales …

The haunting specter of retro consumption

O Ahlberg, J Hietanen, T Soila - Marketing Theory, 2021 - journals.sagepub.com
We propose to intensify theorizing on retromarketing and nostalgic consumption by further
developing “hauntology” as a conceptual lens for assessing the retro aesthetic as a …

Introduction to the special issue: presenting marketing differently

J Coffin, T Hill - Journal of Marketing Management, 2022 - Taylor & Francis
The most shameful moment came when computer science, marketing, design, and
advertising, all the disciplines of communication, seized hold of the word concept itself and …

Futureless vicissitudes: Gestural anti-consumption and the reflexively impotent (anti-) consumer

Q Hoang, J Cronin, A Skandalis - Marketing Theory, 2023 - journals.sagepub.com
In this paper, we challenge the prevalent idea that anti-consumption functions as an
ideological act of antagonism. We enlist the work of the late cultural theorist Mark Fisher to …

The r/wallstreetbets 'war machine': Explicating dynamics of consumer resistance and capture

H Jones, J Hietanen - Marketing Theory, 2023 - journals.sagepub.com
Following the recent# GameStop 'market disruption'where r/wallstreetbets 'rogue'traders
were able to momentarily topple billion dollar hedge funds, we employ Deleuze and …

Machines driving machines: Deleuze and Guattari's asignifying unconscious

J Coffin - Marketing Theory, 2021 - journals.sagepub.com
The psychoanalytic tradition is split. Most marketing theorists work with a linguistic model,
treating the unconscious as an extension of conscious language. This article promotes the …

Becoming through contiguity and lines of flight: The four faces of celebrity-proximate assemblages

MJ Carrington, JL Ozanne - Journal of Consumer Research, 2022 - academic.oup.com
Prior consumer studies examined consumers in extraordinary contexts role playing and
transforming using magical thinking. This study investigates consumers becoming in …