Marketing theory has twisted and turned with the introduction of many theoretical innovations. Yet, despite being influenced by various critical perspectives, the general …
Since the 1970s critical marketing scholars have called for systemic change to overcome the ethical problems generated by consumption, such as unsustainable resource use, industry …
Assemblage and actor-network theories explain how markets and consumption are constituted by heterogeneous resources that form part-whole relations at various scales …
O Ahlberg, J Hietanen, T Soila - Marketing Theory, 2021 - journals.sagepub.com
We propose to intensify theorizing on retromarketing and nostalgic consumption by further developing “hauntology” as a conceptual lens for assessing the retro aesthetic as a …
J Coffin, T Hill - Journal of Marketing Management, 2022 - Taylor & Francis
The most shameful moment came when computer science, marketing, design, and advertising, all the disciplines of communication, seized hold of the word concept itself and …
In this paper, we challenge the prevalent idea that anti-consumption functions as an ideological act of antagonism. We enlist the work of the late cultural theorist Mark Fisher to …
Following the recent# GameStop 'market disruption'where r/wallstreetbets 'rogue'traders were able to momentarily topple billion dollar hedge funds, we employ Deleuze and …
The psychoanalytic tradition is split. Most marketing theorists work with a linguistic model, treating the unconscious as an extension of conscious language. This article promotes the …
Prior consumer studies examined consumers in extraordinary contexts role playing and transforming using magical thinking. This study investigates consumers becoming in …