As consumers' willingness to experience member subscription services has been
increasing, merchants are launching membership programs to boost retention and draw in …

Renting fashion using clothing box subscription is a growing trend in the textile industry. The
element of surprise varies according to the box type chosen by the customer: the self …

Despite the success of subscription models in online retail, insights addressing their very
relational character remain limited. This research employs interpersonal relationship theory …

This study aimed to make an empirical analysis of the effects that the selection attributes of
subscription services have on purchase intentions and continuous use intentions, based on …

This study examined changes in consumer perceptions of product types and purchase
intentions when a subscription model is introduced for products normally sold on a one-time …

Purpose To address the volatile nature of the retail industry, retailers have adopted clothing
subscription services (CSS) to meet the demanding needs of consumers. This study …

The COVID-19 pandemic has led to a drastic increase in the use of digital platform-based
subscription services and to a number of online subscription services based on such …

The purpose of this article is to examine how e-retailer brands are related to the
manufacturer brands they offer. This study is grounded in the experiential branding …

It is accepting the subscription economy as a new way of shopping. This paper aims to
measure the customer attitude toward SBOS (subscription based online service) and …

Purpose: While most of the studies on subscription economy focus on online media
streaming services, consumer goods subscription services are already actively being …