This research aims to investigate the moderating role of customer consciousness in the
correlation between CSR and the brand image of the Jordanian apparel industry. The study …

Purpose Several high street retail banks are extending their brands into digital banking
through fully digital, app-only neobanks, which have been described as traditionally-driven …

This research examines the effect of visual social media marketing on customer purchase
intention in Jordanian real estate companies while considering the mediating role of …

The objective of this study is to identify the efficacy of board independence on corporate
social responsibility (CSR) practices in the companies of mainland China. It was noted by …

The present study utilised the Expectation-Confirmation Theory (ECT) as a theoretical
framework to examine the temporal development of customer trust, satisfaction, and …

Brand equity development has become a challenge for modern brands. Marketing
innovation and changing consumer value perceptions are causing consumers to leapfrog …

Internet use and social media have altered consumer behavior and corporate operations.
Companies have numerous chances because of social and digital marketing, which lowers …

The study aims to investigate the precise processes by which the advancement of physical
education and technological progress leads to ecological conservation efforts within China's …

This study comprehensively identifies the determinants in students' campus selection
decisions, emphasizing the crucial role of brand pride in the process. With the participation …

This research aims to examine the relationship between perceived digital social
responsibility (DSR) and consumer selection by mobile telecom companies in Saudi Arabia …