This article examines the phenomenon of “Experiential Retail Environments”(EREs) in the
fashion sector in view of being useful to retail design practice. A discovery-oriented research …

This paper investigates the value of Experiential Retail Environments (ERE's). Insight from
an initial explorative literature review was used to drive a comparative study on the notions …

Delivering valuable in-store experiences to customers has become a key concern for
brands. However, current retail design practice does not yet adequately integrate this …

It is no revelation that our society is currently living a true 'experiential'revolution. People are
seeking meaningful experiences in every aspect of their lives. In response, most sectors …

This paper presents a critical assessment of an interior design studio that was constructed
face-to-face then online as an extended studio environment through spatial and …