Strategies to improve health communication: Can health professionals be heroes?

EL Jenkins, J Ilicic, A Molenaar, S Chin, TA McCaffrey - Nutrients, 2020 - mdpi.com
Communicating evidence-based nutrition messages to the public is challenging and is often
in conflict with popular opinions, particularly from social media influencers (SMIs). In order to …

Beyond body weight: Design and validation of psycho-behavioural living and eating for health segments (LEHS) profiles for social marketing

L Brennan, S Chin, A Molenaar, AM Barklamb… - Nutrients, 2020 - mdpi.com
Obesity, sedentary behaviour, and poor dietary habits amongst young adults are growing
concerns, with this age group being in a worse state of health and nutrition than adolescents …