Purpose The purpose of this study is to examine the impact of female portrayal in
advertisements on Palestinian female consumers' purchasing decisions. TV and online …

Portrayals of women in advertisements have a significant impact on the maintenance of
gender stereotypes in society. Therefore, the present research investigates the effectiveness …

En nuestro país, las evidencias empíricas previas confirman la falta de una representación
igualitaria y no discriminatoria de la mujer en el discurso publicitario. Por otra parte, los …

Los medios de comunicación son uno de los principales agentes socializadores en nuestra
sociedad. Dentro de estos, una de las formas de comunicación que más importancia …

This study utilises the expectancy theory framework to examine the distribution of gender
roles in Indian television advertisements for financial services. The study also uses a short …

Medical consumption and media culture in Taiwan contain clear religious elements. It is
common for people to believe that medicine is a supernatural treatment and to rely on …

This article seeks to suggest that televised portrayals of women should do justice to the
evolving image of the present-day woman in India. Such portrayals will not only address the …

This study examines the portrayal of women in Indian television programmes and discusses
its implications for women and society. Content analysis of the portrayal of the female …

The first ladyship is nowadays one of the most mediatized, yet scientifically neglected
unofficial institutions to be found in contemporary states. It raises various questions …

The article analyses framing of Queen Sofia by the Spanish gossip press as an embodiment
of the traditionalist model of womanhood existing in Spain. The paper presents results from …