This paper is a review of research in product development, which we define as the
transformation of a market opportunity into a product available for sale. Our review is broad …

Variety management has emerged as a crucial dimension of successful business practice. In
this paper, I first provide a framework for managerial decisions about variety. Variety …

Product architecture is the scheme by which the function of a product is allocated to physical
components. This paper further defines product architecture, provides a typology of product …

Every company's ability to innovate depends on a process of experimentation whereby new
products and services are created and existing ones improved. But the cost of …

Customer interaction in new service development has a positive impact on the performance
of new services. In addition, prior studies recognize the importance of the fuzzy front-end …

Uncertain and dynamic environments present fundamental challenges to managers of the
new product development process. Between successive product generations, significant …

Product variety in many industries has increased steadily throughout this century.
Component sharing—using the same version of a component across multiple products—is …

Baskerville and Myers (2002) recently suggested that the information systems (IS) field has"
come of age" and that it can now serve as a reference discipline for other fields. In this …

The most usable or powerful computer system is not the one with the fastest microprocessor,
but the one whose components work together most efficiently. Technology integration is the …

The management of innovation through modular product architecture strategies is gaining
increasing importance for firms, both in practice and theory. Modularity refers to a new …