The production of meat is a main contributor to current dangerous levels of greenhouse gas
emissions. However, the shift to more plant-based diets is hampered by consumers finding …

Many of the key problems humans are facing today result from desires, habits, and social
norms impeding behavior change. Here, we apply a grounded cognition perspective to …

How do situations influence food desire? Although eating typically occurs in rich background
situations, research on food desire often focuses on the properties of foods and consumers …

Understanding the mechanisms that underlie desire and intentions may assist in the search
for strategies to promote the selection and consumption of more sustainable and healthier …

How do people cognitively represent appetitive stimuli? Do interactions with appetitive
stimuli shape how we think about them, and do such representations affect motivation to …

Water drinking behaviour is under-researched despite the prevalence and adverse health
consequences of underhydration. We conducted a qualitative exploration into the …

Current levels of meat consumption in Western societies are unsustainable and contribute to
the climate emergency. However, most people are not reducing their intake. Here, we …

In two pre-registered experiments, we assessed how people cognitively represent meat and
plant-based foods, to examine processes underlying dietary polarization in society. Food …

Global meat consumption is a significant contributor to greenhouse gases emissions and
environmental degradation, therefore, shifting diets to plant-based products will help to …

Across 3 pre-registered projects, we analysed the relationship between food representations
and dietary behaviour to better understand why shifting towards sustainable diets is so …