Information privacy refers to the desire of individuals to control or have some influence over
data about themselves. Advances in information technology have raised concerns about …

Whilst the rapid advancement of technology in the 21st century has facilitated the online
collection, storage, retrieval, manipulation, and transmission of individuals' personal …

Purpose Enhancing consumer engagement in e-commerce live streaming is critical for e-
commerce operators to build relationships and create consumer loyalty. Using the stimulus …

Given the rapid growth and emerging trend of e-commerce have changed consumer
preferences to buy online, this study analyzes the current Indian legal framework that …

This paper augments the technology acceptance model (TAM) by empirically investigating
the influence of behavioral traits (privacy concerns and trust) and cognitive beliefs …

This study examines how the interaction between emoji (emotional vs semantic) and social
media content (aesthetic experience vs promotion) influences consumer engagement in …

Online interactions have emerged as a dominant exchange mode for companies and
customers. Cultivating online relationships—defined as relational exchanges that are …

Continual innovation and new technology are critical in helping retailers' create a
sustainable competitive advantage. In particular, shopper-facing technology plays an …

This study investigated the impact of electronic customer relationship management (e-CRM)
strategies (functional and personal dimensions) on customer loyalty in the Jordanian …

October 2015 marks the deadline for merchants in the US to accept Europay Mastercard and
Visa (EMV) payments, or else be liable for fraud. Within this new context, and corroborated …