Dampak Flash Sale dan Diskon terhadap Impulsive Buying pada Produk Fashion di Shopee

C Utami, C Savitri, SP Faddila - Journal of Management and …, 2024 - journal.ipm2kpe.or.id
Penelitian ini bertujuan untuk mengukur sejauh mana flash sale dan penawaran diskon
mempengaruhi keputusan impulsive buying. Data dikumpulkan melalui survei online yang …

FACTORS THAT INFLUENCE ATTITUDE TOWARDS ONLINE SHOPPING AT SHOPEE AMONG GENERATION Z

G Kalim, L Utama - … Journal of Application on Economics and …, 2024 - journal.untar.ac.id
This research aims to examine the influence of relative advantage and E-WOM on trust and
attitude towards online shopping, as well as examining the influence of trust on attitude …