Psychological research on socioeconomic status (SES) has grown significantly over the past
decade. In this article, we build upon and integrate existing approaches to direct greater …

This article introduces a new dimension of consumption as liquid or solid. Liquid
consumption is defined as ephemeral, access based, and dematerialized, while solid …

During the last three decades, the concept of liminality has been used by consumer
researchers to examine consumption‐related phenomena associated with ambiguous …

We explore emerging dynamics of social status and distinction in liquid consumption. The
new logic of distinction is having the flexibility to embrace and adopt new identity positions …

The access economy is rising in importance in the marketplace. In this conceptual article, we
chronicle access practices in market and nonmarket economies. In nonmarket economic …

In an effort to combine tourism with pro-social giving and personal development, more and
more people choose to go abroad on volunteer tourism trips. We explore the potential …

As the global economy faces major contraction, speculation abounds that conspicuously
branded products will be especially vulnerable. The purpose of this paper is to examine the …

Purpose Although multi-brand loyalty (MBL) in consumer markets has been identified in
previous brand loyalty research, empirical studies have not yet explored the facets of its …

Drawing on dual processing theory (Loewenstein et al. in Decision 2 (2): 55–81, 2015), this
paper investigates how the perceived strength of brand origin (PSBO) influences brand love …

In the set of commentaries on liquidity entitled “The continuing significance of social
structure in liquid modernity,” three sets of authors set out to examine the relationship …