Students have begun to show interest in adopting active and participatory roles that allow
them to interact and work collaboratively with educators. One important aspect of students as …

Many universities leverage symbolic qualities with the potential of creating a brand
personality useful in competitive differentiation. Drawing on a series of qualitative and …

Purpose–The current study was conducted to increase our understanding of factors that
influence the employability of university graduates. Through the use of both qualitative and …

The increased interest of public organizations in using corporate branding principles creates
a need to understand how to implement such principles effectively. Although previous …

This study explores what constitutes students' satisfaction with university experience and
examines the influence of overall satisfaction with the university experience on students' co …

This paper considers corporate brand image, focusing on cognitive and affective brand
attributes in the context of business schools. While previous research on university or …

In recent years, there has been an influx of research in higher education (HE) branding,
which has emerged as an important strategy for HE institutions to gain a competitive …

In today's instantly interconnected world, sectors like higher education, which were once
considered safe havens, are now being exposed to competitive forces. Education is an …

Reputation is critical for institutions wishing to attract and retain students in today's
competitive higher education setting. Drawing on the resource based view and configuration …

Within the context of a competitive UK Higher Education (HE) environment, this paper
explores the transitions made by former or current practitioners who are now university …