Social norms have been investigated across many disciplines for many years, but until
recently, studies mainly provided indirect, implicit and correlational support for the role of …

Abstract During the 2020 COVID-19 pandemic, governments set recommendations and
restrictions that have given rise to new situations that require residents to deliberate and …

Liberals and conservatives often take opposing positions on moral issues. But what makes a
moral position liberal or conservative? Why does public opinion tend to become more liberal …

When someone violates a social norm, others may think that some sanction would be
appropriate. We examine how the experience of emotions like anger and disgust relate to …

Three major theories could potentially explain why hygiene norms vary across societies:
tightness-looseness theory, disease threat theory, and theory of a civilizing process driven …

We test a general theory of norm changes based on evidence that people will punish less
hygienic others more strongly than more hygienic others. The theory concludes that such …

Hygiene norms in Sweden are generally loose compared to most other countries. Does this
looseness affect the hygiene norms among people who immigrate to Sweden from other …

Cultural variants may spread by being more appealing, more memorable, or less offensive
than other cultural variants. Empirical studies suggest that such “emotional selection” is a …

Äckel är det som gör att vi undviker rutten mat och människor som snyter sig i bordsduken.
En till synes enkel känsla som spelat en avgörande roll både för människans överlevnad …

Background Globally around 600 million people use areca nut (AN), making it the fourth
most common psychoactive substance used.[1] In India, about 10% of population regularly …