Abstract Knowledge about a product's willingness-to-pay on behalf of its (potential)
customers plays a crucial role in many areas of marketing management like pricing …

Abstract Background, Aim and Scope Conjoint analysis and the related choice-modelling
methods have been used for many years in marketing research to evaluate consumer …

Nowadays, online retailers are offering a variety of delivery options consisting of varying
combinations of delivery attributes. This study investigates how consumers value these …

Stated preference elicitation methods collect data on consumers by" just asking" about
tastes, perceptions, valuations, attitudes, motivations, life satisfactions, and/or intended …

The subjective belief that an opportunity allows value generation is a key driver of
entrepreneurial action. We advance research on opportunity evaluation by investigating how …

We propose and test new adaptive question design and estimation algorithms for partial
profile conjoint analysis. Polyhedral question design focuses questions to reduce a feasible …

This paper studies optimal product line design when consumers need to incur costly
deliberation to uncover their valuations for quality. To induce deliberation, a firm must …

Investments in intangibles, as opposed to things such as plant and equipment, have become
more and more critical to the financial performance and growth of organizations. Brands …

The supply side of sustainable housing needs to be complemented with, driven by, and
shaped around a willing and committed demand site. This study examines the sustainable …

As technology advances, new products (eg, digital cameras, computer tablets, etc.) have
become increasingly more complex. Researchers often face considerable challenges in …