Due to changes in global trends, men's grooming behavior in relation to their appearance is
deemed one of the drivers in the rising popularity of men's cosmetic products. Unlike …

Purpose It is important to note that research specifically focusing on the application of
UTAUT2 to Gen Z in Vietnam remains limited. Consequently, future research should aim to …

This study examines the influencers that significantly impact the purchasing behavior of
Generation Z (Gen Z) customers in the e-commerce and cosmetics industries in Vietnam. By …

Penelitian ini bertujuan untuk menguji berbagai faktor pendorong belanja online dan
pengaruhnya terhadap niat perilaku pengguna e-commerce Shopee di Kota Lhokseumawe …

Penjualan produk fesyen pada e-commerce di Indonesia mengalami perkembangan pesat
saat ini. Salah satu model yang banyak digunakan untuk penerimaan masyarakat adalah …

Tujuan penelitian ini untuk menganalisis faktor faktor yang memengaruhi Behavior Intention
yaitu Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions …

ABSTRACT E-health is an application that focuses on community services that offer services
in the health sector. Since the Covid-19 pandemic, e-health applications have experienced …

This study investigates the correlation between green marketing and consumer buying
behaviour, with a specific focus on Garnier Men consumers in Semarang. A total of 162 …

Tujuan dari penelitian ini adalah menganalisis faktor–faktor penerimaan dan penggunaan
aplikasi game online berbasis mobile apps dengan pendekatan metode model Unified …

This study examines how the role of website-based e-commerce used can increase the
online sale of the Funika furniture company. Descriptive research is research used by …