A qualitative approach to the sustainable orientation of generation z in retail: The case of Romania
In order to highlight the extent to which young consumers, or members of Generation Z, are
familiar with the sustainability principles implemented by retailers operating in emerging …
familiar with the sustainability principles implemented by retailers operating in emerging …
Enhancing consumer experience through development of implicit attitudes using food delivery applications
In the context created by the COVID-19 pandemic, the aim of the research in this article is to
highlight how the consumer experience is constructed, starting from the consumer's attitudes …
highlight how the consumer experience is constructed, starting from the consumer's attitudes …
Power brand defense up, my friend! stimulating brand defense through digital content marketing
D Sawaftah, A Aljarah, E Lahuerta-Otero - Sustainability, 2021 - mdpi.com
Digital content marketing that increases consumers' favorable behavior is of increasing
interest to marketers. However, there is a lack of studies that examine the relative effect of …
interest to marketers. However, there is a lack of studies that examine the relative effect of …
The effect of integrative trust and innovation on financial performance in a disruptive era
This study aims to contribute to understanding how integrated trust and innovation affect
financial performance. Our objectives can therefore be stated as follows. The first is to …
financial performance. Our objectives can therefore be stated as follows. The first is to …
How customers motive attributions impact intentions to use an interactive kiosk in-store
This study explores the effect of customers motive attributions that is, the motives customers
ascribe to a retailer for introducing interactive kiosks into the store, on their expectations of …
ascribe to a retailer for introducing interactive kiosks into the store, on their expectations of …
[PDF][PDF] Pas, tiu, CA; Gârdan, IP; Jiroveanu, DC; Tecau, AS; Prihoanca, DM Enhancing Consumer Experience through Development of Implicit Attitudes Using Food …
In the context created by the COVID-19 pandemic, the aim of the research in this article is to
highlight how the consumer experience is constructed, starting from the consumer's attitudes …
highlight how the consumer experience is constructed, starting from the consumer's attitudes …
The role of self-congruity in the retail store patronage model: The case of Islamic retail stores in Indonesia and Malaysia.
Retail industry contributes significantly to national economies. Currently, Islamic retail stores
become another phenomenon in Indonesia and Malaysia. Previous studies investigated …
become another phenomenon in Indonesia and Malaysia. Previous studies investigated …
Employee behavioural patterns in resisting the implementation of organisational innovation
E Župerkienė, J Paulikas, L Abele - Forum Scientiae Oeconomia, 2019 - ojs.wsb.edu.pl
Business innovation faces a number of challenges. There is a certain paradox here. On the
one hand, at the social level technological innovation is willingly accepted in everyday life …
one hand, at the social level technological innovation is willingly accepted in everyday life …
[PDF][PDF] Innovation in the Book Market Retail. Preferences Among Romanian Readers
Today's dynamic business environment forces companies to differentiate more than ever
and focus on gaining long-term competitive advantages through innovation. The book …
and focus on gaining long-term competitive advantages through innovation. The book …