Programmatic Advertising and Online Publishers: The Case of Libertatea. Ro
Programmatic advertising rose in the early 2000s, aiming at streamlining the online media
buying process. It offered marketers the means to buy millions of advertising impressions …
buying process. It offered marketers the means to buy millions of advertising impressions …
Media concentration and the rise of multinational companies
Since 1990, European countries have experienced a rise of legacy media ownership
concentration. This chapter analyzes three key media phenomena: legal deregulation …
concentration. This chapter analyzes three key media phenomena: legal deregulation …