Video content creation by “amateur” private users has taken on professional (ie work)
characteristics. The emergence of user-centric video sharing services (eg YouTube, Twitch …

In the emerging retail market, e-tailers operating in developing economies have to cope with
the rapid use of the Internet, new electronic purchasing methods and online selling …

Purpose This paper aims to examine how presence (the social presence of live streaming
platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow …

As a worldwide disaster, the COVID-19 crisis is profoundly affecting the development of the
global economy and threatening the survival of firms worldwide. It seems unavoidable that …

TikTok is the international twin of China's mobile short video app, Douyin, and one of the
fastest growing short video platforms in the world. Owned by Chinese tech giant, ByteDance …

Live e-commerce shopping has attracted widespread attention in the global market, and
China is the markets with the most active users. Despite the exponential growth of live e …

The article contributes to complicate the issue of 'infrastructuralization of platform'through an
empirical study on China's video streaming platform, Tik Tok. It aims at exploring how video …

Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing
platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream …

Abstract Live Streaming Commerce (LSC) is proliferating in China and gaining traction
worldwide. LSC is an e-commerce service where sellers communicate with consumers …

Along with other short video applications, Douyin represents one of the most popular ways
to obtain information, socialize with friends, and entertain oneself in China. On Douyin, short …