Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type
A Simonetti, H Dini, LE Bruni… - BRQ Business Research …, 2024 - journals.sagepub.com
Narrative advertising enhances advertisement (ad) and brand evaluations from consumers.
However, how the narrativity level of the ad impacts these evaluations is less clear. This …
However, how the narrativity level of the ad impacts these evaluations is less clear. This …
PENGARUH KONTEN PEMASARAN VIDEO PENDEK TERHADAP PERSEPSI NILAI DAN PARTISIPASI PENGGUNA (Studi Pada Pengguna Media Sosial)
Penelitian ini bertujuan untuk menjelaskan pengaruh dimensi-dimensi konten pemasaran
video pendek, yaitu konten hiburan, konten informatif, dan konten interaktif terhadap …
video pendek, yaitu konten hiburan, konten informatif, dan konten interaktif terhadap …
Strategies US Small Retail Business Leaders Use to Retain Customers
WA Fisher-Robinson - 2024 - scholarworks.waldenu.edu
Maximizing customer retention is paramount for US small retail businesses' success in the
marketplace. Leaders of US small retail businesses are concerned about customer retention …
marketplace. Leaders of US small retail businesses are concerned about customer retention …