The smart city presupposes the integration of different parts—Smart Economy, Smart
Environment, Smart People, Smart Living, Smart Mobility, and Smart Governance. The …

We examine factors influencing tourism service experience based on social media
discussions using a lens of adoption, service quality, and attribution theories. We identified …

In the current post-COVID-19 era, online marketing is a supporting tool in marketing. The
potential visitors to tourism destinations, such as geoparks, are increasingly guided and …

Purpose Digitalization, financial technologies and the internet have rapidly advanced the
business ecosystem posing a disruptive threat to how operations are fundamentally …

This study investigates the role of social media quality in mediating the effects of marketing
mix strategies on international students' decisions regarding their study destinations …

This study aims to explain the antecedent attributes of customer satisfaction and loyalty in
the coffee shop business domain in Krabi, Thailand. The marketing mix approach (4Ps) …

In mountain areas, tourism destination management and branding generally follow
administrative boundaries, representing a loss of competitiveness in the tourism sector for …

This study examines coffee shops' marketing mix and its impact towards customer
satisfaction and word of mouth. Also, analyzing customer satisfaction mediates the …

The study aims to examine the perceived level of the tourism marketing mix components in
Aden city, and assessment of the perceived level of the city as a tourist destination by …

Tourism is an economic sector that is growing very rapidly and dynamically. Indonesia has a
widespread tourism potential. Muara Enim is an area that is rich in tourism potential, some of …