Mobile social networks (MSNs) have been adopted as an innovative advertising channel.
This study proposes a conceptual model to explore the antecedents of MSN engagement …

Method/Design and Sample: Advanced students enrolled in upper level marketing courses
were required to use Twitter during the duration of the course in which they were enrolled …

This book focuses on building and maintaining brand community in the emerging, dynamic
space of social media. A theoretical model encompassing brand characteristics, relational …

In response to the global problem for nonprofit organisations of encouraging donors to keep
donating blood, time and money, this thesis examines the effect of thanking donors using …

The rapid advancement of mobile and internet technology has changed the landscape of
mobile marketing revolutionarily. The customization-focused contemporary retail trends …

El presente trabajo tiene como objetivo determinar los aspectos que se deben considerar al
diseñar modelos de negocios (MN) para la prestación de servicios basados en localización …

1.1 Background Many of us have received irritating messages in the wrong time and place
on our mobile phones when we were not expecting them. Majority of these advertisements …

Le applicazioni per smartphone, dato il loro significativo successo presso il pubblico, stanno
destando un certo interesse per le potenzialità offerte come strumento per la comunicazione …

Purpose: This study intended to evaluate the conditions that promote or constrain paper
usage and the attitudes and perceptions of staff and students regarding sustainable …

Properly used, social media represents a new and dynamic form of advertising. This paper
analyzes the relationship between social media use and the physical location of Omaha …