Online trust is important in both business-to-business and business-to-consumer e-
business. Consumers and businesses, feeling the pressure of economic downturn and …

This study examines online brand trust and its influencing factors in the specific context of
online air ticket buyers in Malaysia. Summarizing academic literature on online brand trust …

It has been hypothesized that the online medium and the Internet lower search costs and
that electronic markets are more competitive than conventional markets. This suggests that …

In this research we investigate whether antecedent factors of participant trust and
institutional trust significantly influence members' trust belief towards virtual communities …

Certifying quality systems has become standard practice in a wide range of companies the
world over. However, studies on these systems' underlying motivations and these …

This study empirically investigated the factors that influence consumer's perception of online
brand trust in Malaysia. Six hypotheses were developed to test hypothesizing relationships …

Mobile applications are growing fast and the rising popularity of smartphones, which was
supposed to take the market even further. The purposes of this study are as follows. First, we …

전통적인 광고의 효과가 감소하면서 언론에서는 기사형식의 광고를 많이 집행하고 있다. 본
연구는 기사형 광고를 대상으로 기능적 태도와 쾌락적 태도에 미치는 영향 요인을 알아본 …

정보기술 (information technique, 이하 IT) 의 급격한 발전은 현대사회를 정보의홍수 속에
살아가는 정보의 시대라 불리게 되었고, 현대인들은 다양한 정보원으로부터 매일 많은 …

The purposes of this study were to understand the influence of perceived service quality in
Korean food restaurants on customer satisfaction and behavioral intention and to empirically …