This paper examines the effect of the freemium strategy on Google Play, an online
marketplace for Android mobile applications. By analyzing a large panel data set consisting …

The mobile application (app) industry has grown tremendously over the past ten years,
primarily fueled by small app development businesses. Lacking advertising budgets, these …

Many software firms offer a fully functional version of their products free of charge, for a
limited trial period, to ease consumers' uncertainty about the functionalities of their products …

A common business strategy to promote product adoption in software industry is to provide a
free trial version with limited functionalities of the commercial product to increase the …

Advertising supported content sampling is ubiquitous in online markets for digital information
goods. Yet, little is known about the profit impact of sampling when it serves the dual …

Offering free trials can be an effective strategy to promote the diffusion of technology-based
services. However, few studies have focused on the adoption of free trials toward technology …

The usefulness of a software product becomes obvious to consumers only after they get to
experience it and, upon experiencing it, they may reach different conclusions regarding its …

This paper examines the effect of the freemium strategy on Google Play, an online
marketplace for Android mobile apps. By analyzing a large panel dataset consisting of 1,597 …

Purpose This study aims to explore the innovative strategies of business model of the free-to-
fee switch, the relationship between the business model innovation and customer …

The freemium business strategy has been widely embraced by content platforms. We
develop an analytical model to explore the optimal freemium strategy for a monopolistic …