There is a rise in athletes and sports organizations utilizing social media activism to discuss
social injustices. Social media staff are tasked with communicating such messages, often …

This systematic review was based on the work of Arksey and O'Malley and presents the
current research on social media use in North American basketball. Thirty-five articles were …

Sport management academic programs can do better at preparing a graduate for a career
by addressing the technology demands in the sport industry. Equally important is to weigh …

As pressure mounts for intercollegiate athletic departments to be more selfsufficient,
administrators must respond by increasing generated revenues. Despite the importance of …

There are many ways that universities can promote their programs and services to get the
attention of prospective buyers. One strategy is to use social media to promote its products …

Purpose The principal objective of this research is to delve into the intricate dynamics
surrounding the contentious exploitation of incentive-based marketing tactics within online …

Under the federally mandated Title IX, NCAA athletic departments are directed to offer
balanced promotional and informational coverage between men's and women's sports. This …

Social media are a game changer in the contemporary marketplace. As a relatively new
terrain, social media marketing has attracted attention from both marketers and researchers …

Social media play a major role in marketing and promotional efforts in intercollegiate
athletics, yet student-athletes are rarely included in these campaigns. This case study …

The purpose of the present study was to examine moderating role of using Instagram in
relation between involvement with the team, attachment and the fans loyalty (Case Study …